Company Profile

Managing Director Peter Baker, working independently, alongside associates, or as part of a project team, is PRB Associates. He is a highly experienced professional in the Ports, Shipping and Transport sector, working since 1998 as an independent consultant utilising a broad range of business, analytical and financial skills.

Peter has led and been involved in a wide range of projects including market studies, feasibility studies, project appraisals and cost analyses. Work has been carried out successfully for private and public sector organisations, both on an individual basis and as part of consultant / client teams. Specifying and delivering meaningful objectives and outcomes is key to PRB Associates business philosophy.  
Earlier commercial experience gained in the ports, shipping and transport environment led to exposure in such diverse fields as business start-up and acquisition (ferry service, port operations, forwarding and international re-mailing operations), RoRo vessel management, systems analysis and development, quality management accreditation and Trust Port Privatisation.

Key professional and personal strengths include:

  • Strong analytical skills and an ability to understand, assimilate, interpret and present financial and operational information, dealing with all levels of management and staff within an organisation
  • An understanding that thorough analysis is not just about handling information but the result of understanding operations and activities and consulting with key stakeholders
  • A detailed knowledge of the UK and Ireland's short sea RoRo ferry and container service links and capacity provision on routes across the Irish Sea, North Sea and English Channel (including Channel Tunnel services) and Bay of Biscay
  • An all-round understanding of company functions and operations resulting from the experience gained in setting up and running PRB Associates Limited since 1998